{"id":41865,"date":"2022-06-21T12:54:09","date_gmt":"2022-06-21T15:54:09","guid":{"rendered":"https:\/\/ask.siteup.dev\/voce-sabe-a-diferenca-entre-o-setor-de-reservas-e-vendas-na-hotelaria\/"},"modified":"2023-06-16T17:37:12","modified_gmt":"2023-06-16T20:37:12","slug":"voce-sabe-a-diferenca-entre-o-setor-de-reservas-e-vendas-na-hotelaria","status":"publish","type":"post","link":"https:\/\/ask.siteup.dev\/pt-br\/voce-sabe-a-diferenca-entre-o-setor-de-reservas-e-vendas-na-hotelaria\/","title":{"rendered":"Voc\u00ea sabe a diferen\u00e7a entre o setor de reservas e vendas na hotelaria?"},"content":{"rendered":"<p>Embora ambos sejam setores essenciais da gest\u00e3o hoteleira e compartilhem algumas fun\u00e7\u00f5es, o fato \u00e9 que as<strong> \u00e1reas de vendas e de reservas em hot\u00e9is n\u00e3o s\u00e3o a mesma coisa.<\/strong><\/p>\n<p>Por exemplo, se voc\u00ea pesquisar as descri\u00e7\u00f5es de cargos de gerente de vendas e de gerente de reservas no LinkedIn, geralmente h\u00e1 fun\u00e7\u00f5es e responsabilidades em comuns \u00e0s duas posi\u00e7\u00f5es.<\/p>\n<p>Contudo, a verdadeira diferen\u00e7a entre o setor de reservas e vendas na hotelaria surge quando voc\u00ea acrescenta o <strong>marketing<\/strong> na jogada.<\/p>\n<h2>Dois lados da mesma moeda: a diferen\u00e7a entre o setor de reservas e vendas na hotelaria<\/h2>\n<p>O que torna t\u00e3o dif\u00edcil definir fun\u00e7\u00f5es e \u00e1reas de responsabilidade nos hot\u00e9is \u00e9 que, no fim das contas, todos os departamentos trabalham com o mesmo objetivo: <strong>m\u00e1xima ocupa\u00e7\u00e3o\u00a0e a fideliza\u00e7\u00e3o alta.<\/strong><\/p>\n<p>Quando analisamos dessa forma, a abordagem que define onde come\u00e7am e onde terminam as responsabilidades de uma \u00e1rea pode ser a mesma.<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">  Nosso Ebook gratuito mostra estrat\u00e9gias certeiras sobre como converter o site do seu hotel em uma m\u00e1quina de reservas e convers\u00e3o. Fa\u00e7a o download j\u00e1.<\/span><\/p>\n<p><a href=\"https:\/\/content.asksuite.com\/pt-ebook-site-hotel-maquina-reservas\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27633 size-full\" src=\"https:\/\/ask.siteup.dev\/wp-content\/uploads\/diferenca-setor-reservas-vendas-hotelaria-.jpg\" alt=\"diferenca setor reservas vendas hotelaria\" width=\"861\" height=\"437\" \/><\/a><\/p>\n<hr \/>\n<p>Mas h\u00e1 uma diferen\u00e7a entre o <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/vantagens-do-sistema-de-reservas-de-hotel\/\" target=\"_blank\" rel=\"noopener\">setor de reservas<\/a> e vendas na hotelaria, pois <strong>cada setor tem seu pr\u00f3prio papel a desempenhar para que o objetivo final seja alcan\u00e7ado.<\/strong><\/p>\n<p>Ent\u00e3o, vamos come\u00e7ar definindo as \u00e1reas de vendas e de reservas:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27539 size-large\" src=\"https:\/\/ask.siteup.dev\/wp-content\/uploads\/difference-between-reservation-and-sales-department-in-hotel--1024x683.jpg\" alt=\"diferenca-setor-reservas-vendas-hotelaria\" width=\"1024\" height=\"683\" \/><\/p>\n<h2>Estrutura do departamento de reservas dos hot\u00e9is<\/h2>\n<ul>\n<li>O status da reserva, disponibilidade, <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/estrategias-de-distribuicao-na-hotelaria-e-suas-consequencias\/\" target=\"_blank\" rel=\"noopener\">distribui\u00e7\u00e3o<\/a>, cancelamentos e <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/diaria-media-hotel\/\" target=\"_blank\" rel=\"noopener\">di\u00e1ria m\u00e9dia (ADR)<\/a> est\u00e3o sob o guarda-chuva do departamento de reservas.<\/li>\n<li>A \u00e1rea de reservas fica em contato com as <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/orcamento-marketing-otas\/\" target=\"_blank\" rel=\"noopener\">ag\u00eancias de viagens e OTAs<\/a> para gerenciar a distribui\u00e7\u00e3o e garantir que os hot\u00e9is mantenham a<a href=\"https:\/\/ask.siteup.dev\/br\/blog\/taxa-de-ocupacao-hoteleira\/\" target=\"_blank\" rel=\"noopener\"> ocupa\u00e7\u00e3o perto da capacidade total.<\/a><\/li>\n<li>Os departamentos de reservas geralmente<a href=\"https:\/\/ask.siteup.dev\/br\/blog\/check-in-online-para-hoteis\/\" target=\"_blank\" rel=\"noopener\"> fazem parte das equipes de recep\u00e7\u00e3o<\/a> e v\u00eam como uma extens\u00e3o do <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/estrategia-de-revenue-management\/\" target=\"_blank\" rel=\"noopener\">departamento de receitas <\/a>(Revenue Management).<\/li>\n<li>A maioria dos hot\u00e9is deixa o atendimento de grupos a cargo dos vendedores, mas as proje\u00e7\u00f5es de reservas ajudam a mostrar quais<a href=\"https:\/\/ask.siteup.dev\/br\/blog\/marketing-digital-para-hoteis-em-alta-temporada\/\" target=\"_blank\" rel=\"noopener\"> \u00e9pocas t\u00eam a menor ocupa\u00e7\u00e3o e realmente precisam ser trabalhadas.<\/a><\/li>\n<li>A gest\u00e3o de reservas pode ser respons\u00e1vel pela contrata\u00e7\u00e3o de <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/check-in-online-para-hoteis\/\" target=\"_blank\" rel=\"noopener\">equipes de recep\u00e7\u00e3o<\/a> e suporte de <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/7-dicas-de-como-transformar-o-atendimento-em-canal-de-vendas-na-hotelaria\/\" target=\"_blank\" rel=\"noopener\">atendimento ao cliente.<\/a><\/li>\n<li>Este departamento tamb\u00e9m faz a ponte entre os h\u00f3spedes e o hotel.<\/li>\n<li><a href=\"https:\/\/ask.siteup.dev\/br\/blog\/vantagens-do-sistema-de-reservas-de-hotel\/\" target=\"_blank\" rel=\"noopener\">O setor de reservas na hotelaria aplica e interpreta m\u00e9tricas<\/a> para ajudar o hotel a fazer proje\u00e7\u00f5es de ocupa\u00e7\u00e3o, prevendo tend\u00eancias sazonais e fazendo um planejamento de acordo com os dados.<\/li>\n<li>As equipes deste departamento est\u00e3o mais diretamente envolvidas no dia a dia das reservas.<\/li>\n<li>Esta \u00e1rea tamb\u00e9m pode coordenar <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/hospede-ideal\/\" target=\"_blank\" rel=\"noopener\">as vantagens oferecidas pelo hotel para fidelizar os h\u00f3spedes,<\/a> como <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/tipos-servicos-hotelaria\/\" target=\"_blank\" rel=\"noopener\">aluguel de carros, spas e restaurantes locais, sem falar nos acordos com ag\u00eancias de viagens.<\/a><\/li>\n<li>Reservas \u00e9 respons\u00e1vel pelos quartos fechados por liga\u00e7\u00f5es, OTAs e pelo<a href=\"https:\/\/ask.siteup.dev\/br\/blog\/producao-conteudo-relevante-sites-de-hotel\/\" target=\"_blank\" rel=\"noopener\"> site do hotel.<\/a><\/li>\n<\/ul>\n<hr \/>\n<p>  <strong>Recomendado:<\/strong> <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/experiencia-reservas-online\/\" target=\"_blank\" rel=\"noopener\">Por que a experi\u00eancia de reservas online \u00e9 t\u00e3o importante na hotelaria?<\/a><\/p>\n<hr \/>\n<h2>Estrutura do departamento de vendas dos hot\u00e9is<\/h2>\n<ul>\n<li>O setor de vendas na hotelaria pode trazer <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/como-fazer-um-bom-atendimento-em-hotel-antes-da-reserva\/\" target=\"_blank\" rel=\"noopener\">grandes grupos e congressos para o hotel,<\/a> fechando neg\u00f3cios e oferecendo descontos imperd\u00edveis para grandes empresas e corpora\u00e7\u00f5es.<\/li>\n<li>Os departamentos de vendas<a href=\"https:\/\/ask.siteup.dev\/br\/blog\/marketing-conversacional-para-hotelaria\/\" target=\"_blank\" rel=\"noopener\"> t\u00eam por base o relacionamento com os clientes.<\/a><\/li>\n<li>O time prospecta e nutre novos clientes para os hot\u00e9is, <strong>ampliando a base de h\u00f3spedes.<\/strong><\/li>\n<li>Este departamento trabalha buscando construir relacionamentos com parceiros locais.<\/li>\n<li>A \u00e1rea de vendas n\u00e3o acompanha as rotinas do hotel; em vez disso, direciona seus esfor\u00e7os para <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/diaria-media-hotel\/\" target=\"_blank\" rel=\"noopener\">aumentar as vendas<\/a>, entrando em contato com as pessoas.<\/li>\n<li>Essa equipe atende a diversos nichos de mercado, como <strong>viagens individuais de neg\u00f3cios, passeios, grupos corporativos <\/strong>e<strong><strong> lazer.<\/strong><\/strong><\/li>\n<\/ul>\n<hr \/>\n<p>  <strong>Recomendado<\/strong>: <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/equipe-de-vendas-na-hotelaria\/\" target=\"_blank\" rel=\"noopener\">7 Dicas para formar a equipe de vendas e reservas na hotelaria<\/a><\/p>\n<hr \/>\n<ul>\n<li>A import\u00e2ncia do setor de vendas na hotelaria tamb\u00e9m est\u00e1 no fato de que \u00e9 este departamento que vai a <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/setor-de-eventos-na-hotelaria\/\" target=\"_blank\" rel=\"noopener\">congressos e feiras para representar o hotel e a rede.<\/a><\/li>\n<li>Por fim, a equipe pode coordenar as a\u00e7\u00f5es de marketing para <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/campanhas-de-whatsapp-business-disparo-em-massa\/\" target=\"_blank\" rel=\"noopener\">maximizar os lucros por meio de campanhas direcionadas.<\/a><\/li>\n<\/ul>\n<hr \/>\n<p>  Muitos hot\u00e9is sofrem com os<strong> desafios na gest\u00e3o da equipe de vendas nos hot\u00e9is corporativos.<\/strong> Para discutir esse assunto, o nosso convidado deste epis\u00f3dio do Hotel Cast \u00e9<strong> Vagner Sardinha,<\/strong> Gerente Regional de Vendas da Slaviero Hot\u00e9is. Coloque os fones!<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/775663297&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"Asksuite\" href=\"https:\/\/soundcloud.com\/asksuite\" target=\"_blank\" rel=\"noopener\">Asksuite<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"Os desafios na gest\u00e3o da equipe de vendas com Vagner Sardinha - Slaviero Hot\u00e9is\" href=\"https:\/\/soundcloud.com\/asksuite\/os-desafios-na-gestao-da-equipe-de-vendas-com-vagner-sardinha-slaviero-hoteis\" target=\"_blank\" rel=\"noopener\">Os desafios na gest\u00e3o da equipe de vendas com Vagner Sardinha &#8211; Slaviero Hot\u00e9is<\/a><\/div>\n<hr \/>\n<h2>A fun\u00e7\u00e3o de marketing e vendas na hotelaria<\/h2>\n<p>Como dissemos, os departamentos de marketing e vendas na hotelaria t\u00eam se conectado cada vez mais, diminuindo a divis\u00e3o entre os dois.<\/p>\n<p>Isso acontece principalmente porque<a href=\"https:\/\/ask.siteup.dev\/br\/blog\/canais-de-marketing-hoteleiro\/\" target=\"_blank\" rel=\"noopener\"> campanhas de marketing que recebem apoio das iniciativas de vendas<\/a> s\u00e3o muito mais rent\u00e1veis do que quando trabalham sozinhas; o contr\u00e1rio tamb\u00e9m \u00e9 verdadeiro.<\/p>\n<p><a href=\"https:\/\/ask.siteup.dev\/br\/blog\/producao-conteudo-relevante-sites-de-hotel\/\" target=\"_blank\" rel=\"noopener\">O marketing pode fornecer \u00e0 equipe de vendas conte\u00fado<\/a>, estrat\u00e9gias, an\u00fancios e materiais para atrair os viajantes para cada etapa do funil de vendas.<\/p>\n<p>Mais do que isso, grande parte do <a href=\"https:\/\/ask.siteup.dev\/br\/blog\/marketing-hoteleiro\/\" target=\"_blank\" rel=\"noopener\">reconhecimento da marca e da confian\u00e7a entre viajantes e hot\u00e9is come\u00e7a com o marketing.<\/a> S\u00f3 depois que os leads est\u00e3o prontos para a convers\u00e3o \u00e9 que<a href=\"https:\/\/ask.siteup.dev\/br\/blog\/follow-up-reservas\/\" target=\"_blank\" rel=\"noopener\"> s\u00e3o contatados pelas equipes de vendas.<\/a><\/p>\n<p>Al\u00e9m disso, as campanhas de marketing podem ser muito bem-sucedidas se os representantes de vendas entrarem em contato com os<a href=\"https:\/\/ask.siteup.dev\/br\/blog\/marketing-digital-para-hoteis-em-alta-temporada\/\" target=\"_blank\" rel=\"noopener\"> leads certos por meio de convites pessoais e nutri\u00e7\u00e3o<\/a>.<\/p>\n<hr \/>\n<p> \u00a0 Neste epis\u00f3dio do nosso podcast, o especialista Lucas Roberto explica como lidar com treinamento de equipes. Vale a pena ouvir!<\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2L8FZAQkZJgAlsoHghr8LG?utm_source=generator\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<h2>Expandindo horizontes<\/h2>\n<p>Nem todo hotel tem os tr\u00eas departamentos (vendas, reservas e marketing) separados. Em geral, essa divis\u00e3o depende do tamanho do hotel.<\/p>\n<p>Com tantos pap\u00e9is e responsabilidades divididos entre esses departamentos,<strong> a tend\u00eancia \u00e9 que essa separa\u00e7\u00e3o diminua<\/strong> e cada um veja o outro como um ativo essencial.<\/p>\n<p>J\u00e1 vemos diretores de vendas e marketing tomando as r\u00e9deas de muitas propriedades, e isso pode ser um passo importante para <strong>evitar estrat\u00e9gias conflitantes ou ter muitos objetivos ao mesmo tempo.<\/strong><\/p>\n<p>Em rela\u00e7\u00e3o \u00e0s reservas, essa estrat\u00e9gia garante o bom andamento na ocupa\u00e7\u00e3o e deve gerar mais confiabilidade \u00e0s proje\u00e7\u00f5es, auxiliando na cria\u00e7\u00e3o de campanhas de marketing e estrat\u00e9gias de vendas bem-sucedidas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este artigo esclarece a diferen\u00e7a entre o setor de reservas e vendas na hotelaria e explica por que os dois se confundem constantemente. Saiba mais!<\/p>\n","protected":false},"author":24,"featured_media":36779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[400],"tags":[399,401,393,118,402],"class_list":["post-41865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-hoteleira","tag-central-de-reservas","tag-marketing-hoteleiro","tag-reservas-diretas","tag-revenue-management","tag-setor-de-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voc\u00ea sabe a diferen\u00e7a entre o setor de reservas e vendas na hotelaria? | Asksuite<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voc\u00ea sabe a diferen\u00e7a entre o setor de reservas e vendas na hotelaria? | Asksuite\" \/>\n<meta property=\"og:description\" content=\"Este artigo esclarece a diferen\u00e7a entre o setor de reservas e vendas na hotelaria e explica por que os dois se confundem constantemente. 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