{"id":41736,"date":"2018-07-09T13:34:09","date_gmt":"2018-07-09T16:34:09","guid":{"rendered":"https:\/\/ask.siteup.dev\/como-alavancar-a-geracao-de-leads-no-hotel-com-chatbots\/"},"modified":"2023-06-16T17:34:45","modified_gmt":"2023-06-16T20:34:45","slug":"como-alavancar-a-geracao-de-leads-no-hotel-com-chatbots","status":"publish","type":"post","link":"https:\/\/ask.siteup.dev\/pt-br\/como-alavancar-a-geracao-de-leads-no-hotel-com-chatbots\/","title":{"rendered":"Como alavancar a gera\u00e7\u00e3o de leads no hotel com chatbots"},"content":{"rendered":"

No atendimento online, gerar leads pode ser uma grande dor de cabe\u00e7a para os hoteleiros. O que muitos fazem no site do hotel, para se verem desamparados com o resultado insignificante, \u00e9 disponibilizar chats de atendimento ao vivo que, obrigatoriamente, s\u00f3 iniciam a conversa com a identifica\u00e7\u00e3o do usu\u00e1rio.<\/p>\n

Por\u00e9m, \u00e9 comprovado que pedir as informa\u00e7\u00f5es de contato desse viajante, logo no in\u00edcio da conversa, ou antes mesmo dela ter se iniciado, reduz em 67% o n\u00famero de atendimentos online.<\/strong><\/p>\n

Por isso que, para combater essa baixa convers\u00e3o de visitantes em potenciais h\u00f3spedes, muitos hot\u00e9is est\u00e3o optando por chatbots para gerar leads<\/strong>. Mas porque seu hotel deveria priorizar a gera\u00e7\u00e3o de leads?<\/p>\n

Import\u00e2ncia de gerar leads para o marketing hoteleiro<\/h2>\n

De forma simples, lead \u00e9 um potencial cliente (h\u00f3spede) identificado. \u00c9 qualquer visitante que chega no site do hotel e tem suas informa\u00e7\u00f5es capturadas de alguma forma.<\/p>\n

Ao gerar leads, o hotel est\u00e1 construindo um banco de contatos com potenciais clientes que ser\u00e1 usado para a\u00e7\u00f5es de marketing. Capturado o telefone ou e-mail do viajante, \u00e9 poss\u00edvel recuperar o interesse dos que abandonaram uma reserva e traz\u00ea-los de volta ao site. O objetivo final? Uma reserva direta, livre de comiss\u00f5es!<\/strong><\/p>\n

\u00c9 importante ter em mente que uma boa parcela dos visitantes do site est\u00e3o l\u00e1 na fase inicial da jornada de compra. Ou seja, ainda est\u00e3o pesquisando e comparando pre\u00e7os de v\u00e1rios hot\u00e9is, deixando para depois o momento da reserva.<\/p>\n

Esse \u00e9 o principal motivo para o abandono de reservas no setor hoteleiro<\/a>. Cerca de 39% dos viajantes est\u00e3o \u201capenas olhando\u201d ou \u201cpesquisando\u201d.<\/strong><\/p>\n

Por isso, \u00e9 vital capturar suas informa\u00e7\u00f5es, para o mais r\u00e1pido poss\u00edvel lembr\u00e1-lo dos diferenciais que o seu hotel oferece e para afirmar sua marca entre os poss\u00edveis candidatos.<\/p>\n

A boa not\u00edcia \u00e9 que o avan\u00e7o da intelig\u00eancia artificial trouxe para a hotelaria um grande aliado na gera\u00e7\u00e3o de leads. Os chatbots s\u00e3o assistentes virtuais de atendimento online 24h<\/strong>, mas esse servi\u00e7o faz muito mais que apenas atender.<\/p>\n

A cada conversa realizada por um bot, seja no chat do site, em aplicativos de mensagens e nas redes sociais, o viajante \u00e9 identificado assim que demonstra interesse na compra, ou seja, quando pede por uma cota\u00e7\u00e3o, seja em grupo, para eventos ou individual.<\/p>\n

Veja alguns exemplos na sequ\u00eancia!<\/p>\n

Como gerar leads para cota\u00e7\u00f5es em grupo<\/h2>\n

\"Chatbots<\/p>\n

Na hotelaria, em algum momento no atendimento online, cerca de 35% dos usu\u00e1rios perguntam por cota\u00e7\u00e3o<\/strong>. V\u00e1rios hot\u00e9is est\u00e3o usando os chatbots, n\u00e3o apenas para atendimento, mas tamb\u00e9m como um canal alternativo de reservas diretas.<\/p>\n

Um dos pedidos mais comuns \u00e9 a cota\u00e7\u00e3o de grupos maiores de h\u00f3spedes. E claro, cada venda feita para grupos de viajantes \u00e9 mais receita para o hotel e para os atendentes da Central de Reservas que recebem comiss\u00e3o.<\/p>\n

Enfim, nesses casos, o rob\u00f4 primeiro captura o contato do potencial h\u00f3spede, para ent\u00e3o enviar a solicita\u00e7\u00e3o para o departamento respons\u00e1vel.<\/p>\n

Assim que o visitante se torna um lead, o contato fica salvo no sistema. Imediatamente, a solicita\u00e7\u00e3o ser\u00e1 enviada para o email do comercial do hotel! F\u00e1cil, n\u00e3o?<\/p>\n

Captando leads atrav\u00e9s de eventos hoteleiros<\/h2>\n

O Seara Praia Hotel<\/a>, em Fortaleza, faz parte da onda de hot\u00e9is em todo o Brasil que est\u00e3o adotando a intelig\u00eancia artificial para o atendimento online.<\/p>\n

O hotel, voltado ao p\u00fablico corporativo, t\u00eam espa\u00e7os para realiza\u00e7\u00e3o de eventos com capacidade de at\u00e9 1.450 pessoas. Por ter muita demanda de eventos, o hotel personalizou seu rob\u00f4 para atender leads interessados nesses espa\u00e7os.<\/p>\n

Durante o atendimento virtual, o h\u00f3spede pode ver fotos de todas as salas de confer\u00eancia por mensagem. Mais importante, o rob\u00f4 captura os dados do interessado atrav\u00e9s de um formul\u00e1rio simples, sem envi\u00e1-lo para um link externo, e encaminha o pedido automaticamente para o departamento de eventos do hotel.<\/p>\n

\"Captura
\nNo restante do formul\u00e1rio, tamb\u00e9m \u00e9 solicitado a data e outros detalhes do evento, como, por exemplo, se ir\u00e1 precisar de hospedagem, servi\u00e7os de sala, alimenta\u00e7\u00e3o ou recursos audiovisuais.<\/p>\n

O marqueteiro virtual do Marketing<\/h2>\n

Outra estrat\u00e9gia para a hotelaria atrair visitantes, gerar leads e convert\u00ea-los em h\u00f3spedes \u00e9 atrav\u00e9s do marketing de conte\u00fado.<\/p>\n

Basicamente, significa despertar o interesse do h\u00f3spede em potencial atrav\u00e9s de posts relevantes, como: \u201c5 restaurantes para quem ama pescados no Rio de Janeiro\u201d ou \u201ccomo aproveitar o que Florian\u00f3polis tem de melhor com um or\u00e7amento apertado\u201d, e por a\u00ed vai.<\/p>\n

Al\u00e9m do marketing ser respons\u00e1vel por compartilhar mem\u00f3rias e experi\u00eancias de h\u00f3spedes com os novos viajantes, tamb\u00e9m pode dar dicas de atra\u00e7\u00f5es, eventos e sobre a cultura local.<\/p>\n

O objetivo principal de tudo isso: te ajudar a gastar o or\u00e7amento do marketing estrategicamente em um m\u00e9todo comprovado em aumentar as reservas diretas.<\/p>\n

No caso do Hotel Marsol Beach Resort<\/a>, em Natal, uma vez atra\u00eddo um lead para a p\u00e1gina do blog, h\u00e1 ainda o atendente virtual que \u00e9 capaz de tirar mais d\u00favidas a respeito de atra\u00e7\u00f5es da cidade e do hotel.<\/p>\n

O chatbot finaliza o atendimento capturando o lead de forma mais humana e natural, ao inv\u00e9s de pop-ups insuport\u00e1veis que ningu\u00e9m gosta! rsrs<\/p>\n

\"Conversa<\/h2>\n

A invas\u00e3o dos chatbots na hotelaria<\/h2>\n

No Call Center, n\u00e3o existe atendimento sem identifica\u00e7\u00e3o. Voc\u00ea sempre pega o nome e contato da pessoa do outro lado da linha. Ent\u00e3o, porque no atendimento online seria diferente?<\/p>\n

Na gera\u00e7\u00e3o de leads e outras vantagens do atendimento autom\u00e1tico para hot\u00e9is<\/a>, os chatbots s\u00e3o os protagonistas da vez, seja no setor hoteleiro, ou em outros segmento econ\u00f4micos, como o e-commerce, bancos, universidades e centros de sa\u00fade.<\/p>\n

Gostou? Ent\u00e3o compartilhe!<\/p>\n","protected":false},"excerpt":{"rendered":"

Na hotelaria, gerar leads tamb\u00e9m \u00e9 trabalho de um chatbot. Os rob\u00f4s de intelig\u00eancia artificial s\u00e3o muito mais do que apenas atendentes vital\u00edcios. Confira!<\/p>\n","protected":false},"author":25,"featured_media":30775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[59,457,401],"class_list":["post-41736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatbot","tag-chatbot","tag-geracao-de-leads","tag-marketing-hoteleiro"],"yoast_head":"\nComo alavancar a gera\u00e7\u00e3o de leads no hotel com chatbots | Asksuite<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como alavancar a gera\u00e7\u00e3o de leads no hotel com chatbots | Asksuite\" \/>\n<meta property=\"og:description\" content=\"Na hotelaria, gerar leads tamb\u00e9m \u00e9 trabalho de um chatbot. 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