{"id":41721,"date":"2018-02-28T12:30:19","date_gmt":"2018-02-28T15:30:19","guid":{"rendered":"https:\/\/ask.siteup.dev\/marriott-international-aposta-em-chatbot-para-atender-hospedes\/"},"modified":"2023-06-16T17:34:35","modified_gmt":"2023-06-16T20:34:35","slug":"marriott-international-aposta-em-chatbot-para-atender-hospedes","status":"publish","type":"post","link":"https:\/\/ask.siteup.dev\/pt-br\/marriott-international-aposta-em-chatbot-para-atender-hospedes\/","title":{"rendered":"Marriott International aposta em chatbot para atender h\u00f3spedes"},"content":{"rendered":"

A Marriott International \u2013 l\u00edder conceituada da ind\u00fastria hoteleira no segmento de servi\u00e7o ao h\u00f3spede \u2013 est\u00e1 cada vez mais mostrando o qu\u00e3o apaixonada \u00e9 por hospitalidade. Refer\u00eancia no uso de intelig\u00eancia artificial na hotelaria, a marca lan\u00e7ou um chatbot para h\u00f3spedes do programa de fidelidade Marriott Rewards.<\/p>\n

Recentemente, a Aloft Hotels, rede de hot\u00e9is da Marriott especialista em \u201cexperi\u00eancia do h\u00f3spede\u201d, tamb\u00e9m lan\u00e7ou seu pr\u00f3prio chatbot. Denominado ChatBotlr, possibilita que h\u00f3spedes solicitem servi\u00e7os b\u00e1sicos do hotel diretamente de seus pr\u00f3prios smartphones.<\/p>\n

A Aloft j\u00e1 havia sido pioneira em introduzir a primeira gera\u00e7\u00e3o do Botlr, um mordomo rob\u00f3tico em 2014, para que os funcion\u00e1rios da recep\u00e7\u00e3o respondam quase que instantaneamente \u00e0s necessidades dos h\u00f3spedes, um a um.<\/p>\n

Esta pr\u00f3xima evolu\u00e7\u00e3o do Botlr, o ChatBotlr, est\u00e1 dispon\u00edvel para todos os h\u00f3spedes em seus dispositivos m\u00f3veis, em qualquer lugar e hora. Com o ChatBotlr, os h\u00f3spedes podem enviar uma mensagem para solicitar servi\u00e7os, informa\u00e7\u00f5es sobre o hotel e se conectar com a equipe da recep\u00e7\u00e3o durante sua estadia, mesmo quando n\u00e3o estiverem no interior do hotel.<\/p>\n

Ainda, o ChatBotlr fica mais inteligente quanto mais interage com os h\u00f3spedes. As descobertas iniciais mostram que 2 a cada 3 h\u00f3spedes da Aloft est\u00e3o interagindo ou fazendo pedidos ao ChatBotlr<\/strong> e o servi\u00e7o tem um tempo de resposta de at\u00e9 cinco segundos.<\/p>\n

\u201cAo abra\u00e7ar tecnologias de mensagens que est\u00e3o crescendo visivelmente, podemos expandir o atendimento aos nossos h\u00f3spedes atrav\u00e9s de canais de comunica\u00e7\u00e3o da prefer\u00eancia deles e, tamb\u00e9m, que se sintam mais confort\u00e1veis usando\u201d, disse Stephanie Linnartz, Diretora Comercial Global da Marriott International.<\/p>\n

\u201cA entrega do servi\u00e7o sob demanda permite que a Marriott simplifique as viagens, remova o atrito e melhore muito o atendimento online aos nossos h\u00f3spedes em mais momentos durante a viagem\u201d.<\/p><\/blockquote>\n

Marriott Rewards chatbots<\/h2>\n

O ChatBotlr da Aloft<\/strong> junta-se \u00e0s outras inova\u00e7\u00f5es de servi\u00e7os recentemente implementadas pela Marriott, alimentadas pela tecnologia. Os chatbots do Marriott Rewards est\u00e3o dispon\u00edveis no Facebook Messenger, Slack e em breve, We-Chat e Assistente do Google, onde os h\u00f3spedes com algum tipo de fidelidade s\u00e3o atendidos antes, durante e depois da estadia.<\/p>\n

\"Marriott
Fonte: Snaps<\/figcaption><\/figure>\n

Os membros do programa de fidelidade da Marriott International<\/a> podem pesquisar e reservar viagens em mais de 4.700 hot\u00e9is, pelo Messenger e Slack, vincular suas contas Marriott Rewards e SPG, planejar sua pr\u00f3xima estadia com artigos da revista digital Marriott Traveler e conversar diretamente com os respons\u00e1veis pelo Customer Engagement Center.<\/p>\n

As conversas por meio de mensagens est\u00e3o crescendo cada vez mais entre as pessoas, j\u00e1 que elas gastam uma m\u00e9dia de 200 minutos por dia em aplicativos de mensagens<\/strong>, de acordo com estat\u00edstica do The Economist.<\/p>\n

Relat\u00f3rios recentes mostram que os aplicativos de mensagens s\u00e3o sempre o n\u00famero 1 mais usado pelas pessoas em dispositivos m\u00f3veis. Anos atr\u00e1s, a Marriott reconheceu a crescente popularidade das mensagens de texto quando lan\u00e7ou o recurso Solicita\u00e7\u00f5es M\u00f3veis no aplicativo Marriott Mobile em 2015, permitindo que os viajantes conversem diretamente com funcion\u00e1rios do hotel.<\/p>\n

Desde ent\u00e3o, 2,5 milh\u00f5es de pedidos foram recebidos dos viajantes antes de terem efetuado o check-in. Solicita\u00e7\u00f5es m\u00f3veis inspiraram a Marriott a expandir as op\u00e7\u00f5es de comunica\u00e7\u00f5es m\u00f3veis para os h\u00f3spedes que usam o dispositivo que eles sempre t\u00eam em m\u00e3os, seus smartphones.<\/p>\n

A abordagem sempre aberta da Marriott para o servi\u00e7o ao cliente permite que a empresa ofere\u00e7a a mais ampla escolha de \u201crelacionamentos\u201d, seja por meio de mensagens, liga\u00e7\u00f5es ou cara-a-cara no pr\u00f3prio hotel com seus funcion\u00e1rios. \u201cAproveitando a tecnologia, podemos aprofundar a personaliza\u00e7\u00e3o, expandir a escolha e conectar nossa equipe com nossos h\u00f3spedes de forma mais interativa.\u201d \u2013 concluiu a diretora.<\/p>\n

A realidade \u00e9 que o comportamento das pessoas est\u00e1 mudando e \u00e9 inevit\u00e1vel aprimorar o atendimento online na Era das Mensagens.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A rede hoteleira Marriott \u00e9 refer\u00eancia no uso de intelig\u00eancia artificial para inovar e aprimorar sua opera\u00e7\u00e3o. Entenda como funciona o marriott chatbot:<\/p>\n","protected":false},"author":30,"featured_media":30394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[427,421,428,429],"class_list":["post-41721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatbot","tag-aloft-hotels","tag-atendimento-automatico","tag-chatbotlr","tag-marriott-chatbot"],"yoast_head":"\nMarriott International aposta em chatbot para atender h\u00f3spedes | Asksuite<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marriott International aposta em chatbot para atender h\u00f3spedes | Asksuite\" \/>\n<meta property=\"og:description\" content=\"A rede hoteleira Marriott \u00e9 refer\u00eancia no uso de intelig\u00eancia artificial para inovar e aprimorar sua opera\u00e7\u00e3o. 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