{"id":42067,"date":"2021-03-19T15:20:04","date_gmt":"2021-03-19T18:20:04","guid":{"rendered":"https:\/\/ask.siteup.dev\/como-le-canton-aumento-las-reservas-directas-del-30-al-70-en-solo-3-anos\/"},"modified":"2023-06-17T18:28:52","modified_gmt":"2023-06-17T21:28:52","slug":"como-le-canton-aumento-las-reservas-directas-del-30-al-70-en-solo-3-anos","status":"publish","type":"post","link":"https:\/\/ask.siteup.dev\/es\/como-le-canton-aumento-las-reservas-directas-del-30-al-70-en-solo-3-anos\/","title":{"rendered":"C\u00f3mo Le Canton aument\u00f3 las reservas directas del 30% al 70% en solo 3 a\u00f1os"},"content":{"rendered":"<p>Aumentar las reservas directas es el objetivo com\u00fan de la mayor\u00eda de los establecimientos de alojamiento. Por eso hemos hablado con el <strong>Hotel Le Canton<\/strong>, cliente de Asksuite, para saber c\u00f3mo han aumentado sus reservas directas del <strong>30% al 70% en solo 3 a\u00f1os.<\/strong><\/p>\n<p>El a\u00f1o pasado tuvimos la gran oportunidad de entrevistar a <strong>Marcos Nunes, Director Ejecutivo de Ventas y Marketing<\/strong> del Hotel Le Canton, quien explic\u00f3 con detalle las medidas adoptadas por el hotel. \u00a1sigue leyendo!<\/p>\n<h2>Estrategias adoptadas por Le Canton<\/h2>\n<p>La<strong> estrategia digital<\/strong>, especialmente para los dispositivos m\u00f3viles, fue determinante para el crecimiento del n\u00famero de <a href=\"https:\/\/ask.siteup.dev\/es\/blog\/el-secreto-para-las-reservas-directas-de-hotel\/\" target=\"_blank\" rel=\"noopener noreferrer\">reservas directas<\/a>.<\/p>\n<p>Otro punto clave para el \u00e9xito del hotel fue acertar con su<strong> p\u00fablico objetivo<\/strong>. Le Canton investig\u00f3 qui\u00e9nes eran sus clientes potenciales y calibr\u00f3 su enfoque hacia este p\u00fablico.<\/p>\n<p>Otra estrategia adoptada por el resort fue la<a href=\"https:\/\/ask.siteup.dev\/es\/blog\/estrategias-de-distribucion-en-la-hoteleria\/\" target=\"_blank\" rel=\"noopener noreferrer\"> gesti\u00f3n de la distribuci\u00f3n<\/a>. El director ejecutivo Marcos Nunes destaca la importancia de diversificar los canales para <strong>maximizar las ventas del hotel<\/strong>, como las redes sociales y las <strong>aplicaciones de mensajer\u00eda<\/strong> (<a href=\"https:\/\/ask.siteup.dev\/es\/blog\/guia-completa-whatsapp-para-hotel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Whatsapp<\/a>, SMS);<\/p>\n<p>La <strong>gesti\u00f3n de la atenci\u00f3n al cliente<\/strong> tambi\u00e9n desempe\u00f1\u00f3 un papel importante en la estrategia para aumentar las reservas directas. Marcos explica c\u00f3mo <a href=\"https:\/\/ask.siteup.dev\/es\/blog\/sistema-hotelero\/\" target=\"_blank\" rel=\"noopener noreferrer\">gestionar la atenci\u00f3n al cliente<\/a> de la mejor manera para no perder oportunidades de ventas, utilizando la <a href=\"https:\/\/ask.siteup.dev\/es\/blog\/que-es-un-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\">asistencia humana y el chatbot<\/a>.<\/p>\n<h2>Los resultados de Le Canton:<\/h2>\n<ul>\n<li>Un retorno de la<strong> inversi\u00f3n de 32 veces<\/strong><\/li>\n<li>Aumento de<strong>l 30% al 70%<\/strong> de las reservas directas en solo 3 a\u00f1os<\/li>\n<li>49 reservas en los primeros 45 d\u00edas realizadas por<a href=\"https:\/\/ask.siteup.dev\/es\/blog\/asksuite-mejor-chatbot-premios-hoteltechawards-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\"> el chatbot de Asksuite<\/a> a trav\u00e9s de la web y de<strong> Facebook Messenger<\/strong><\/li>\n<li>Servicio<strong> r\u00e1pido, humanizado y estandarizado<\/strong><\/li>\n<li>Cabe mencionar que, antes de definir su <strong>p\u00fablico objetivo,<\/strong> era habitual que el hotel tuviera <strong>70 habitaciones<\/strong> disponibles al principio de la semana. Tras la investigaci\u00f3n, Marcos informa que el hotel tiene aproximadamente<strong> 10 habitaciones<\/strong> disponibles para comercializar durante la semana. En otras palabras, esta definici\u00f3n se tradujo en una <strong>comunicaci\u00f3n<\/strong> m\u00e1s clara y asertiva, una mayor demanda de <strong>reservas anticipadas<\/strong> y la exclusi\u00f3n de ofertas de \u00faltima hora<\/li>\n<\/ul>\n<blockquote><p><strong>Aumenta tambi\u00e9n tus reservas directas con el mejor chatbot para hoteles:<\/strong><\/p><\/blockquote>\n<p><a href=\"https:\/\/content.asksuite.com\/hable-con-especialistas\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-19929\" src=\"https:\/\/ask.siteup.dev\/wp-content\/uploads\/image-65-1-300x56.png\" alt=\"hablar con asksuite\" width=\"300\" height=\"56\" \/><\/a><\/p>\n<p>\u00ab\u00a1Comenzamos nuestra relaci\u00f3n con Asksuite a finales de 2017 y desde entonces hemos tenido un retorno de la inversi\u00f3n de 32 veces! \u00abDaniel\u00bb, nuestro chatbot, ya ha realizado 221.282 asistencias, de las cuales 8.599 se han traducido en reservas. Otra ventaja es que los viajeros empezaron a solicitar cotizaciones con una media de 50 d\u00edas de antelaci\u00f3n a su fecha de entrada, lo que supon\u00eda un gran reto para Le Canton\u00bb. &#8211; Marcos Nunes, Director Ejecutivo de Ventas y Marketing, Hotel Le Canton<\/p>\n<p><strong>\u00bfSab\u00edas que Asksuite gan\u00f3, por segunda vez consecutiva, el premio mundial al Mejor Chatbot para hoteles organizado por el Hotel TechAwards? M\u00e1s informaci\u00f3n sobre el premio aqu\u00ed:<\/strong>\u00a0<a href=\"https:\/\/ask.siteup.dev\/es\/blog\/asksuite-mejor-chatbot-premios-hoteltechawards-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">[Mejor Chatbot Hotelero 2021]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este caso de \u00e9xito de Asksuite, descubre c\u00f3mo el Hotel Le Canton aument\u00f3 sus reservas directas del 30% al 70% en tres a\u00f1os.<\/p>\n","protected":false},"author":26,"featured_media":43314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[575],"tags":[1423,1390,671,653,672,1394],"class_list":["post-42067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-hotelera","tag-estrategiasdeventas-es","tag-estrategiashotel-es","tag-estrategias-de-distribucion-en-la-hoteleria","tag-hoteles","tag-le-canton","tag-reservas-directas-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Le Canton aument\u00f3 las reservas directas del 30% al 70% en solo 3 a\u00f1os | Asksuite<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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